The 1940s were a decade sadness, duty, and pride. With WW2 clothes rationing, fashion on a budget became necessity. Women’s 1940s fashion experienced big changes, but also created some of the most flattering designs of the 20th century. The simple tea dress or shirtwaist dress established itself as the everyday look for women in the 40s. Paired with a hat, gloves, and peep toe shoes, the day dress took her on a mission to support the war effort while looking her best. Click here to learn ’40s fashion history for women.
Today, 1940s fashion has been revived in the form of sexy pinup dresses, flattering swing dresses, high waisted pants and wedge shoes for the ladies. Thanks to Marvel’s Agent Carter TV show and the Home Fires series, women are wanting to wear these classic fashions again today.
Use the 1940s menu above or follow these links to shop just ’40s dresses, shoes, pants, skirts, tops, coats, costumes or plus sizes.
Click on clothing below to begin shopping for a vintage inspired 1940s outfit. Need help with your outfit? Ask us anytime.