The turn of the century ushered in a new generation of women who wore makeup (gasp!).
Between 1900 and 1910, makeup may have still been a taboo subject, but most women did something to enhance their personal beauty. Glossing lips, rouging cheeks, and powdering skin were performed by most young women on a daily basis. Most makeup was homemade, however some new brands were beginning to make women’s beauty products — including makeup.
Achieving the 1900s-1910s makeup look is very easy. However, finding good makeup is not. Most modern eyeshadow, rouge, and lipstick have a shine and shimmer that looks out of place on a Gibson Girl face. After careful searching online, we were able to find a handful of natural and reproduction makeup products that will give you an authentic Edwardian face. Scroll to bottom of the page for an inspo gallery of makeup and beauty ads.
Quick Edwardian era Makeup Guide:
- Face: Light powder
- Eye Shadow: Gold and silver for evenings
- Mascara: For darkening light lashes. Heavy mascara and eyeliner from 1916 onwards.
- Lips: Red
- Blush: Rouge was applied all over the cheeks
For further reading, see our Victorian-era makeup guide. Many of those techniques and products continued to be used into the early 20th century.