With the second World War (WWII) and clothing rationing, wartime fashion on a budget became the norm. 1940s fashion experienced deep changes, but also created some of the most flattering designs of the 20th century. The classic shirtwaist dress, wide-leg pants, bikini swimsuits, and pin up styles took root in the forties.
Now you too can wear 1940s clothing with vintage-inspired and vintage reproduction clothes from both the USA and UK. We curated many of the best women’s 1940s clothing options online. For 1940s menswear look here.