Much of the “vintage retro” look has come from 1940s day dresses. The design is classic; knee length a-line skirt, button down blouse top with modest sleeves, and a figure flattering nipped in waist. The 1940s shirtwaist dress became an icon of the decade and has never left fashion again. There was even a 1980s and ’90s revival of the 1940s day dress look.
So what does a 1940s day dress look like?
From the top down, a dress would have:
Short or Long Sleeves – Dresses in the early ’40s had sleeves that ended just above the elbow or mid forearm. Except for the Kitty Foyle style dress, sleeve did not have cuffs. Many dresses in the mid 40’s started showing very small sleeves called cap sleeves. These were cut with the dress bodice and required no additional sewing other then a simple hem.
High Neckline – A 1940s day dress had a neck line that is modest by today’s standard yet revealing for the times. An opening came in square, heart, or V shapes. Dresses of the ’40s often had collars like smaller versions of those on men’s dress shirts. This is a trademark design of 1940s dresses. A high neckline brought attention to a woman’s face, which was simply accented with makeup and very neatly styled hair.
Square Shoulders – Shoulders were squared off in both dresses and blouses. You could draw a straight flat line from the collar to the end of the shoulder and then straight down the arm. This “squared” corner shape was later brought back in the ’80s. Both decades used shoulder pads to make shoulders square.
Fitted Bodice – The bodice of the dress was very snug. From the square shoulders to the tiny waist, the shape looked like an upside down triangle. Some fancier day dresses had pleats and gathers that formed a “wrap” dress bodice. More casual dresses had an apron front — an apron sewn over a dress — or at least the illusion of one. The most common day dresses were shirtwaist style. They were not zippered in the back. Instead, they were buttoned straight down the front of the bodice, and often down the skirt, too.
Knee length skirts – Dress skirts went down to the low knee cap. Hemlines had to be very straight and neat, otherwise a lady would look shamelessly sloppy! Skirt shapes were A-line with no pleating until after the war. They fit slightly loose, with no “pencil” shape ’til the late 1950s.
Fabric and Trimming – Wool or cotton was the most common fabric choice. They were easy to care for, comfortable in all weathers, and lasted a long time. However, Rayon was the hot new fabric, and more and more day dresses were being made with this “new” synthetic. Colors were not that interesting. The war kept choices limited to subtle blue grays, medium browns, and faded greens. The post-war years had more bright colors and patterns to choose from. See more fabrics and colors of the ’40s.
Trimmings – The early wartime years prevented any fabric adornments like pockets and bows. The later ’40s had many of these extra fabric trims.
That completes the typical 1940s day dress. There are hundreds of vintage, new, and reproduction clothing stores that sell 1940s day dresses. To make your search easier, visit my 1940’s dress shopping page to find the perfect dress for you. Plus size gals, don’t worry – there is a shopping page just for you.