Adorable pullover smock top and skirt (1960s)
Having children is wonderful. Being pregnant, not so wonderful. Trying to dress vintage while being pregnant or nursing… challenging. Vintage maternity clothes have a limited history. Being pregnant was a taboo subject, and nursing your own child was out of fashion by the 1950s (only 20% of mothers breast-fed their babies).
1928 Lane Bryant Maternity Clothes Catalog
As soon as a woman “showed” her pregnancy, she was expected to hide herself at home until after the baby was born and healthy enough to be out in public. With limited maternity clothing made available for sale, it made the most sense to stay home in comfortable house dresses until her figure returned to a shape worthy of public display. This sounds harsh, but it was the attitude for most of the 20th century.
Of all my clothing catalogs from 1890 to 1960, maternity clothing is limited to just 2 or 3 pages. Lane Bryant had the only mail order clothing catalog to specifically cater to maternity wear. She had a very hard time even getting newspapers to print her advertisements for maternity clothing. She turned to catalogs and had better success. Soon other catalog companies copied her, and some department stores carried ready-made clothing and patterns (although women had to ask for them.They were not on display.).
1934 Ad for Lane Bryant Maternity Clothing
Today we will take a look at maternity clothing from the 1920s to the 1960s. Each decade had a similar but unique solution to hiding the baby bump and conquering the challenge of public breast-feeding.
For some more pictures of vintage maternity clothes, check out these articles here and here.
1920s Maternity Clothing
1921 Eaton’s Catalog of Maternity Dresses
Luckily 1920s loose fashions were perfect for maternity clothes. In the early years, a high belt at the natural waist was still popular so maternity dresses featured elastic bands (top right dress). Other styles had a tie belt that adjusted as the baby grew. In the mid and late ’20s, the slip dress with optional drop waist belt was in fashion which just moved the belt down below the belly (photo below.) Not wearing a belt at all was the most flattering and forgiving 1920s maternity dress to wear.
1920s Maternity Dress with Drop Waist Tie
For breastfeeding, a dress like the first picture, lower right, had a mock blouse attached with inside buttons. Unbuttoning the blouse from the dress provided access for breast-feeding. Since blouses were also loose-fitting, a blouse and skirt combination was an even more popular option. Lift and feed moms!
One shocking thing about the “corset free” twenties is that women still wore them through pregnancy. Shocking that is until you read the fine print and a warning, “…abdominal compression is dangerous. A Maternity Corset that supports without binding, that is easily adjustable to the changing figure, gives freedom from pressure and protects both mother and child.” The maternity corset is vintage equivalent of a full figured “belly band” that you can buy today (I used one, they do help aching backs!). The 1920s version was an underbust style so breast-feeding could still take place. Elastic panels and multiple lacing areas made adjusting easy. See, not so scary now : )
1922 Maternity Corsets
1930s Maternity Clothes
1938 Maternity Dresses in the Coat or Wrap Style
1938 Back Wrap Dress with Adjustable Drawstring Neckline and Button Arms.
The 1930s fashion style was all about a feminine silhouette with a defined high waist. That was a problem for expanding waistlines. Designers now had to find ways to give pregnant women a waist that is also adjustable. It was also important to conceal pregnancy as long as possible. Long capes, flounces, bolero jackets, and big bows that hung down from the neck and shoulders and over the belly were common features that hid fullness well. Small prints such as florals and polka dots also worked well as a camouflage. With these miracle tricks women could stay out in public longer before confinement to the home was expected.
1930s Maternity Slip
For the waistline, a coat dress or wrap dress was very popular. One panel wrapped over the other and tied at the side. A back wrap was another option, where the wraps tied at the back side keeping the front smooth and trim. Wrap slips were also a necessity under dresses. They were easy to put on, not requiring a woman to pull a dress over her head. The front wrap style was more casual than a back wrap.
1938 Maternity Dresses with Side and Back Wraps
1930’s Maternity Skirt and Blouse Pattern
The two piece skirt and top set was another option for women. The pattern above shows a wrap around skirt with matching pleated top. A belt could be worn with it to provide shape until she outgrew it. The loose button down top also provided good access for breastfeeding.
1940s Maternity Clothes
1940s Wrap Front Maternity Dresses
The 1940s saw similar dresses as the 1930s, especially in the early years when WWII limited new designs (and also new families, although both my parents were born in the war years). There were a few common styles of maternity dresses. The 1930s favorite was the wrap front dress. One side of the dress wrapped over to the other size and was held in place with small buttons and a self fabric tie in the front. As baby bumps grew, the wrap front moved closer to the center with a row of buttons on the side wrap. Extra fabric at the back of the dress also allowed room for expansion but was kept neat by the tie.
1943 Cotton Shirtwaist Maternity Dresses
The wrap front dress is a very common style for modern vintage maternity clothes too. Modern dresses are usually made of jersey which make breast-feeding easier than in the 40’s stiff cotton material. It was possible to unbutton and untie a wrap dress at home, but not very practical while out in public. The shirtwaist dress was a better solution for public breastfeeding and was another popular 1940s maternity dress.
The shirtwaist buttoned either halfway or all the way down the front of the dress. It usually had a self fabric tie to the front or back as well. Just like the wrap dress, extra fabric with inverted pleats at the back provided enough material to grow. The front buttons made access to breastfeeding much easier, too. Since catalogs didn’t photograph pregnant women, it is a little difficult to tell the difference between regular and maternity dress construction. Regular dresses had tailed seams in the bodice to create a defined shape. Maternity dresses lacked any tailoring. The shape was made by pulling in from the tie belt.
1943 Maternity Suits
Not all 1940s vintage maternity clothes were dresses. The skirt and jacket suit set was also adapted for maternity wear. The jacket buttoned down the front and had a half belt start at the side and fastened at the back, adjusting as necessary. Skirts had either a set of buttons that moved the skirt out or a drawstring waistband. Inverted back pleats were common in maternity skirts as well.
1947 Maternity Pant Playsuit
Pants were also another, newer, option for summer casual days. The pant playsuit was a rare but appreciated new style. The one on the right reads “Jacket has ample fullness from the shirred shoulder yoke, inverted pleats in back for action freedom. The 42 inch slacks have patented let-out waistband…seven well placed buttons allow for gradual, correct adjustment.”
At home the smock top was designed to wear over dresses while cooking or doing dirty chores. They proved so popular among pregnant women as regular tops over skirts that by the end of the ’40s they were a new maternity shirt style to wear.
1940’s Maternity Smock Tops
1940’s Maternity Fashion Do’s and Don’t
1950s Vintage Maternity Clothes
1950s Maternity Dresses and Separates
More smock tops and skirts. Too cute!
While the 1950s continued to produce both the wrap around and shirtwaist dress for maternity clothing, the two-piece separates were the big new fashion item. It was finally acceptable for women to not have a waist line in the 1950’s. It was also more accepted to be out in public during the second and third trimesters. To fit the new social acceptance women’s clothing adapted to a looser style.
A wrap around style skirt could still be full circle or straight pencil shape (pencil being more popular). The front skirt line was an inch or two longer than the back. Each skirt could expand up to 10 inches.
There were also skirts made with a cut out in front. It was literally a round egg shaped piece missing from the front of the skirt. The top band tied in the front and a loose shirt hung over. A better skirt design was the zip to fit waistband.
1952 Check Top and Skirt Set
The loose pleated tops first seen in the 1930s combined with the smock apron top of the 1940s gave way to the button down shirts and coats of the ’50s. A loose blouse could be worn underneath a coat or better yet a button down shirt. Styled after men’s dress shirts, the button-down shirt could be worn tucked into skirts or untucked for a tent-like shape. The wide smock top over the slim skirt was a signature maternity style of the 1950s. It is also a style that is the most sought after in ’50s style maternity clothes (although not easy to find).
1957 Button Down Shirts and Pencil Skirts
Just like in the 1940s, pants also were being made in new styles for a pregnant woman. Now pants came in classic gabardine or denim crops with side adjustable tabs. Shorts were also available in summer.
1952 Maternity Skirts, Shirts and Pants
1950s Lane Bryant Maternity Clothes- Smock Tops and Pencil Skirts or Capri Pants
1960s Vintage Maternity Clothes
Audrey Hepburn in two piece maternity suit
Maternity clothes from the 1960s continued with only stylistic changes from the 1950s to match current trends. Smock tops and button down skirts were still worn, although they were so loose that most of them were now pull over styles. Peasant style or “hippie” style tops also came in vogue by the end of the ’60s.
Skirts were still wrap-around but were shorter overall. The famous “Twiggy” look was applied to maternity wear, too. Slim fitting sheath dresses created an easy A-line shape, perfect for a growing bump. They were loose but not baggy and also did not adjust well. Women now needed to buy new clothes for each stage of their pregnancy. There were less adjustable options that could be worn the entire pregnancy. (This is still the trend today. I think I only had one clothing item I wore then entire 40 weeks of my pregnancy. )
Pants and skirts in the ’60s were the first to feature a belly band similar to maternity pants today. The pants had an additional panel above the natural waist band with a draw string pull at the top. The pull tightened over the belly reducing pressure off the mid belly. Skirts also had these new belly bands, which made them look even slimmer on the bottom. A slightly longer than trendy maternity top helped cover up these new bands.
1960s Maternity Fashions with the New Belly Bands
1961 Maternity Tops, Skirts and Pants. Beginning to look like “normal” fashion
Late 1960s Peasant Maternity Tops
1964 maternity pants and tops
1964 two piece maternity dresses
1964 casual maternity sets
Vintage Maternity Clothes Today
And that ends our history lesson for today. Next are some ideas on how to get the maternity look by decade using new vintage style maternity clothing:
Jane says
Thank you for sharing your knowledge of fashion history! It’s wonderful to have discovered your site with ‘new’ information and well-written, entertaining reads! Quite some time ago, I found a vintage pullover top/blouse that I thought for certain was maternity, probably 1930’s, but couldn’t find any information to support my theory. After all this time, your site has provided clear answers and has indeed confirmed my vintage find to be a maternity top form the 30’s!
Debbie Sessions says
Oh what a lucky find indeed! Maternity clothes from the 3’0s are so rare. I am so glad this article helped you date the top. Thank you for your kind comments.
Daffny says
They were even concealing with the large tops in the 70s. I have photos of my mother wearing those horrible tops! For all three of my pregnancies i loved dressing up and showing the wonderful roundness of my baby belly. I loved being pregnant and one joy was that there was such a better selection of clothing compared to yesteryear. For some things I am glad time changed them hehe Great post! xox
Debbie Sessions says
I am glad too for some modern comforts. Jersey knit, thank you! I like that we don’t have to hide under clothes anymore. Its nice when people notice and are happy for you.
Juliana says
Some of that stay-at-home period after baby was born was part of the traditional way of recovering for the first 6 weeks. Almost all traditional cultures have a period of “lying in” after the baby was born, usually 40 days or so, where a woman was expected to stay at home and rest and recover while servants or other female relatives took care of things. We’ve lost this tradition in the West, and I think it is too bad, as that period of time is so important for good healing, good bonding, and for preventing post-partum depression.
Shari D. says
Wonderful article! Love all the photos and catalog pages. And bless Lena Bryant for taking on such a “niche” market as not only the plus size woman, the pregnant woman, and from what I have seen in some catalogs, the plus size pregnant woman! According to society, and fashion designers, in the later part of the middle of the last century, if you were plus sized, you would never have a need for maternity clothes, because they were almost impossible to find in any store!
I had such a battle finding maternity clothing in 1979 and 1981, that my exceptionally talented seanstress of a mother-in-law adapted several plus sized top and pants patterns to accommodate my rapidly expanding tummy (1st baby was 8 pounds 20″, and 2nd baby a whopping 10 pounds and 22 1/2″!) and produced 99% of my maternity wardrobe for me – without being asked! She made me at least a half-dozen pretty print smock-style tops, with different trims, buttons and collar/yoke designs, and solid slacks to mix-and-match/coordinate with them, all with that lovely stretchy panel in the front. I had no need or desire for skirts or dresses, and I basically live in pants.
I was in nursing school when our first child came along (an unexpected blessing to be sure) and since back then, nursing school still required a special design of student uniform, I was in trouble! Nobody who designed those uniforms ever gave a thought to the possibility of pregnant students! They simply didn’t exist. So, again, without being asked, and as a complete surprise to me, my extraordinary M-I-L found the exact right blue and white striped woven material, the right white material for the collar, yoke and cuffs on the sleeves, a pattern that matched the top design exactly, and produced not one, but two pantsuit uniforms for me! I took one to school for approval by my instructors, which of course was required before wearing on clinicals, and the one I showed it to first was so impressed with it she went and found the other three and insisted they come see it too! It was a perfect match, and none of them could believe I didn’t purchase it somewhere. It saved me, because otherwise I would not have had anything to wear for clinicals at all.
My mother, who was 800 miles away, also sewed some beautiful maternity tops for me, bless her heart, to make sure her daughter had nice things to wear for both pregnancies, and it made me very irritated that this was necessary for me to have decent clothes to wear during this time since we were being ignored completely by the major portion of the fashion industry. There was no Lane Bryant store near where we lived, and even if there had been, being “po’ folks” at the time, I couldn’t have afforded to buy from them. Stores like Sears, J.C. Penney, even KMart, had nothing above a size 16 Misses. There was a Motherhood Maternity Shop in town, but had a very small store, and similarly sized small amount of stock to offer, plus high price tags to fit! It was probably 5 years or so after our 2nd child was born in 1981 that I saw a Penney’s catalog carrying maternity wear in plus sizes, and Sears would follow suit soon after. I was happy for the young ladies who needed it then, but, for me it was too late! I ended up passing along my outfits to a friend who had the same size requirements as my own, and she enjoyed them immensely. Who wouldn’t? A free, almost custom made maternity wardrobe that nobody else could duplicate?
Again, a wonderfully informative article, and even though I now have 5 grandchildren, I’m looking forward to the next part!