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Vintage Dancer | 1970s Fashion History | 1970s Makeup Guide

1970s Makeup Guide

1970s Fashion History

7 Apr 2022

The painted face, baby doll exaggeration of the mods was a thing of the past when the all natural hippie look took over. No makeup (unless it was unnoticeable) was the ideal for many women. The no make up followers still favored lip gloss to prevent chapped lips and add just a touch of shine.

Those with fair skin who opted for the natural look would use:

  1. Eyes – shimmer eyeshadow on the eyelids with black or brown mascara on top and bottom lashes. Shadow colors were light blue, brown, lilac purple and green. Three tones could be applied to the eyelid in heavy pastels for the evening.
  2. Eyebrows – brushed and tamed with clear mascara.
  3. Skin – light liquid foundation or powders with some pearlized shimmer to add a healthy glow. Bronze powders give a suntanned kiss all over the face.
  4. Cheeks – berry rouge on the apples of the cheek applied in an L shape (high to low, out to in).
  5. Lips – Clear lip gloss or light pink or nude pearl lipsticks. Thin lips with a slightly full bottom was the ideal shape. Try peachy pink, light peach, ivory nude, orange-coral or bright fuchsia. Use cream bronzer on lips for a very subtle natural hippie look. Look at Besame’s vintage makeup collection for authentic colors.
1970s Natural makeup and shimmer foundation
Natural day makeup for fair skin
1970s daytime makeup - Light blush, light pink lips
Light blush, shimmer foundation, light pink lips

1970s hippie makeup - Blue eyeshadow
Blue eyeshadow, black mascara
1970s makeup - Pinks,red, peach lip glosses
Pinks, reds, peach lip glosses

For deep skin tones:

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  1. Eyes – shimmer eyeshadow in greys or browns for daytime or blues and greens for evenings
  2. Eyebrows – brushed and tweezed into a high, thin arch.
  3. Eyelashes – heavy black mascara on top and bottom with eye liner.
  4. Skin – liquid foundation or powders with some pearlized shimmer add a healthy glow.
  5. Blush – gel rouge on the outer apples of the cheek applied in an L shape (high to low, out to in).
  6. Lips – Pale frosted pinks for the mod look. Lip gloss for the natural look. Shiny or matte raspberry, plum, cranberry, mulberry lipsticks for most of the decade.
Flori Roberts Cosmetics makeup artist demonstrating products to women, Los Angeles, 1970
Flori Roberts Cosmetics makeup artist demonstrating products to women, Los Angeles, 1970
1970 black makeup mod baydoll twiggy look
1970 “babydoll” makeup

1970s black women makeup, 1976 natural glow makeup
1976 natural glow makeup for deep skin
1970s black makeup, 1978 lipstick colors by Avon
1978 lipstick colors by Avon

Makeup Ads

1970 Avon makeup
Maybelline eye makeup

1970s lipstick colors
1974 lipsticks

1970s lipstick shades
1976 Avon Makeup

1970s Retro Makeup and Beauty Products

1970s Makeup Guide 1963 - Portrait Pink Lipstick $22.00 AT vintagedancer.com
BesameCosmetics
$22.00
1970s Makeup Guide FENTY BEAUTY by Rihanna Pro Filtr Soft Matte Powder Foundation One Size  410 $36.00 AT vintagedancer.com
JCPenny
$36.00
1970s Makeup Guide Timeless: A Century of Iconic Looks  AT vintagedancer.com
AmazonUK
1970s Makeup Guide 1969 - Dusty Rose Lipstick $22.00 AT vintagedancer.com
BesameCosmetics
$22.00
1970s Makeup Guide NARS Audacious Lipstick One Size  Red $34.00 AT vintagedancer.com
JCPenny
$34.00
1970s Makeup Guide Face Paint: The Story of Makeup  AT vintagedancer.com
Amazon
1970s Makeup Guide 1970 CHOCOLATE KISS LIPSTICK $24.00 AT vintagedancer.com
BesameCosmetics
$24.00

debbie
We are Debbie and Oscar, your guides to dressing up like decades past. We are here to help you find clothing online and learn about vintage fashions as worn by everyday people, just like you. Need help with your outfit? Ask us anytime.
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1970s Hairstyles for Women »
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