1940s Plus Size Repro Dress at Unique-Vintage.com
While the ideal body type of the 1940s was the curvy hour glass but few women were naturally that shape. Stout, tall, thin, and short women all have their fashion challenges to achieve an ideal 1940s look. By following a set of fashion rules, set fourth by fashion and beauty experts, any woman could achieve an elegant look while wearing 1940s clothing. It wasn’t just a matter of finding clothing in your “size” it was also a matter of choosing the right designs that avoided accentuating the wrong areas.
The next few articles will be about looking at 1940s fashion and beauty advice for common figure ‘challenges.’ First up, 1940s plus size fashion!
The following tips and advice are from several 1940s beauty books including
“The Original Bonomo Hollywood Success Course Through Beauty of Face and Form” by Joe Bonomo, “Beautify Your Personality” by Hattie Marie Marsh, and “Beauty After Forty” by Edyth Thornton McLeoud.
Thank you to plus size fashion blogger New Vintage Lady for many of the Lane Bryant catalog scans featured here. NVL also has an excellent line of printed pattern just for plus size ladies here on etsy.com.Â
1940’s Plus Size Fashion Do’s and Don’ts
These three dresses are suited for plus sizes because they lack collars, have small patterns, fit well, and feature longer sleeves.
Dresses and Suits:Â The princess cut dress is your best style. Â Dress bodices with side sweeping drapes provide shape where there is none (dress on the right). Suits are not as flattering on you as dresses but if you must wear one make sure the jacket fits loose, not tight, over the bust and hips. Your dress should also fit you well. The biggest mistake stout women make is wearing clothes that are too tight or too loose.
Deep V, square, or sweetheart necklines will be the most becoming. Avoid round or boat neck lines. A high neckline is ok with the right statement necklace. Collars are usually not becoming. In general avoid any shape that is circular on the dress or blouse and even jewelry such as button earrings and pearls especially if you also have a round face.
1945 Lane Bryant Plus Size Dresses- Deep V, collarless, Sweetheart necklines on dresses with vertical pleats. Sleeves and long and uncuffed to.
1940s plus size fall fashion- small prints and dark colors, minimal trim
Plus size dress and long coat that matches are best together.
Long, loose, sleeves are better than short or mid length sleeves. A 3/4 length sleeve may be OK for you. Test and see. Sleeves are best without cuffs
Lovely late 1940s plus size fashion- She had fun with that print!
Skirts: A  plain a-line skirt that flairs a bit at the hem is ideal. Skirt length should be below the knee or a little longer if you are also tall. Avoid any fancy trim around the hem if you have heavy legs. Add horizontal trim if you have thin legs.  A separate skirt should be the same color as the top. Avoid a white blouse with a dark skirt.  (One modern tip on length that would work for the 40s as well: Where your calf curves into the back of your knee, right before the top of the curve is the best skirt length for you. If it is shorter, to where the knee curves back out to the thigh or at the center curve of the calf, you will look wider.  This TIP is magic. Try it.)
Colors: Darker shades are better. Never white or even light pastel shades unless your dark complexion allows for it. Â Small prints or vertical stripes are preferred over large patterns. Avoid big plaids, checks, and horizontal stripes. See common colors in 1940s fashion here.Â
1943 Simple Dress with Embellished Waistband
Fabrics should be matte, never shiny and flat never textured. Thin materials that don’t cling to the body look best.  Clingy fabrics as well as thick fabrics will only accentuate your size. Cotton and cotton like Rayon are both good choices.
Formal dresses with a long panel of sparkling beads would be suitable, but never a full gown of all beads and sequins.
1941 black coat
Coats: Choose a long coat over shorter styles. Absolutely no double breasted suits should be worn. An open coat with thin lapels adds length with slim lines.
Sturdy by charming shoes for plus sizes
Shoes: Choose sturdy thick heel shoes as high you can comfortably walk in. Avoid flats and shoes with narrow heels.
1940s wide shoes- low heels and oxfords
1940s hats for plus sizes are short brim, angled, and with tall crows
Hats: Moderate brims that don’t extend too much beyond your head width are ideal. Look for straight or turned up brims (front or back) with some height to the crown. A pointed crown or asymmetrical square crown are also things to look for. Tricorn hats are good too. Never wear small perch hats.
Jewelry: Chunky beads and heavy metals in an assortment of bold and contrasting colors are not only fun but flattering. They provide interest to your otherwise simple dress. Avoid small or dainty jewelry.
Accessories:Â A matching, narrow, self fabric belt, may be ok. Purses should also be large and flashy just like jewelry.
Furs: Choose short hair fur coats. Avoid long haired fur scarfs and collars.
A one piece corset/bra combo was a common girdle for plus size women.
Lingerie: Foundation is everything. A long line bra and girdle will do wonders and help your posture. Bras should lift with some point shaping but not hike up the girls. Girdles should not squeeze but smooth out any bumps and may provide you with a waistline too. (THIS IS critical. Read about 1940s lingerie here.)
Plus Size Fashion Variations:
1942- These dresses are good for plus sizes- Modest necklines, gathers at the shoulders, simple flared skirts and small prints.
Wide hips: A column of fabric or trim from the shoulders to the waist will make the hips look smaller. Larger shoulder pads, trim around the neckline, and vertical lines down the bodice will all help.
Narrow hips: Choose tops, dresses and suit jackets with a peplum (what is a peplum dress?).
Large chest: Look for dresses and tops with soft drapery around the neckline but no lower than the chest shelf. Deep necklines can be very sexy too. Avoid shirt dresses (shirtwaist)Â with front buttons.
A ruffled jabot helps enlarge a small chest
Small Chest: Add bust enhancers, wear deep square necklines and drape your neck with scarves. A jabot (frilly fabric puff in the center) on dress bodices and blouses will also make you appear larger.
Wide Shoulders: Dolman sleeves, long thin lapels, and the raglan shoulder are all width minimizers. Avoid masculine details like pointed collars, wide lapels, and shirt waist buttons.
Short Neck: Choose flat necklines over collared ones. Choose short or up-do hair styles. Wear long necklaces and brimless taller crown hats.
Dark colors minimize width better than light colors. Belts, if worn at all, should be matching and small.
Apple Shape (heaviest in the middle): Choose skirts with vertical draped layers, soft pleats or gathers and tops with a deep V neck or V shape trim that extends to your waist. Don’t wear belts or if you must only thin self fabric belts.
Large arms: Dolman sleeves or loose but not baggy long sleeves. Sleeves should be plain. Choose gloves in the same color as your dress. If you arms are long, choose wrist length sleeves or shorter 3/4 length sleeves and wear bright colored gloves or a cuff bracelet.
Short Arms: Wear long fitted sleeves or very short cap sleeves. Don’t wear sleeves with cuffs or wear cuff bracelets.
For another look at 1940s fashion history for plus size women, read this article here.Â
Fashion is in the Eye….
1940s Style Repro Plus Size Dress at Hot Topic
I find it somewhat baffling that despite all this advice from multiple fashion “experts” that mainstream clothing manufactures of the 1940s didn’t follow these rules. In most cases they went the opposite direction. Even Lane Bryant, the only exclusively plus size catalog retailer, choose bold prints, shirtwaist dresses, short sleeves and belts on nearly all their dresses. Sears, Montgomery Wards and other catalogs were no different. Perhaps they were just following what was trendy at the time, regardless of whether it was flattering on all sizes or not. It certainly made finding pictures for this article more difficult.
1940s Fitted Dress in Plus Sizes at Unique-Vintage.com
Ultimately fashion is in the eye of the beholder. Current trends seem to favor snug fitting dresses, light colors, and bold prints. Despite the rules above, they actually DO look good on many women. Fashion, then, is trial and error. Try on all styles, all colors, all patterns and use your (and a friends) critical eye to decide what flatters your body type best. These guidelines can be helpful. Many are timeless recommendations still being prescribed today. Learn from them, challenge them, and you will be all the better dressed for it.
Custom 1940s Style Dress at eShakti- You can change the sleeve type, sleeve length, hem length and custom size for a perfect fit.
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5 thoughts on “1940s Plus Size Fashion: Style Advice from 1940s to Today”
Excellent post with useful information. LOVED seeing the vintage magazines – that really helped!
The post is very helpful in enhancing your dressing styles when you are plus sized. I have an apple shape figure, and always like to wear chain belt low on the hips.
Everything shown here is spot-on for my figure. Like another poster mentioned, jewel necklines are the absolute worst on me. They aren’t even comfortable, much less flattering. Sweetheart necklines, while difficult to find, are my favorite and look great. V-necklines, square necklines and deep oval necklines are also excellent. Sleeves in short or 3/4 length seem to work nicely. I don’t wear skirts or dresses, because I have an abnormal curve in my back that exaggerates the derriere, and they never fit right or are flattering from the side or back. Jackets or blazers without a waistline band in the back can even out the depth of curve, and make my clothes look much better. A lot of my weight is carried from the waist down. I’ve always been 2 sizes smaller in tops than I have in pants. Dresses never fit me correctly because I’m also long-waisted, and the waistlines ride up approaching empire length! Not a good look. I would probably look great in several of these styles, providing they were properly proportioned. Pants look good as long as the waistline isn’t too low, and the legs are straight, not tapered. Tapered pants make me look like an ice cream cone! So, the pants designs from the 40’s would have been fine.
I have noticed that most plus size dress pants are wide legged, just like the 40’s. Lucky gals!
Thanks for the great post. For my tall figure with a full bust and thick waist, dresses or skirts that end just below the knee look out of proportion (although they are flattering to the legs). I need to lengthen skirts to mid-calf. Gathers at the waist don’t work either, so a fuller A-line or partial circle skirt works for me. V or sweetheart necklines are great. Jewel necks are the absolute worst on me. Every figure can look good, it’s just a matter of trial and error!