With the second World War (WWII) and clothing rationing, wartime fashion on a budget became the norm. 1940s fashion experienced deep changes, but also created some of the most flattering designs of the 20th century. The classic shirtwaist dress, wide-leg pants, bikini swimsuits, and pin up styles took root in the forties.
Learn 1940s fashion history for women and men here.
Now you too can wear 1940s clothing with vintage-inspired and vintage reproduction clothes from both the USA and UK. We curated many of the best women’s 1940s clothing options online. For 1940s menswear look here.